For US driving schools with 2 to 15 instructors

Meet your new staff.
They never sleep.

Carla answers your phone and books lessons at 11pm. Otto refills cancelled slots from your waitlist before you even notice. You teach. They run the front office.

Book a 20-minute demo ↗ See Carla working ↓
No setup feesCancel anytimeLive in days
A driving school street: instructor handing keys to a student while the lime learner car rolls by
9:04 PM · Incoming call…
Carla is answering
Tue 4:00 PM slot refilled · +$0
Recovered by Otto
Replayed from our demo school
Caught working

This is what 9pm looks like with Carla on shift.

School webchat · 9:04 PM● Carla on shift
Replayed from our demo school, unedited. Nobody at the school touched a phone.
Sound familiar?

The front desk you're running right now

The call you couldn't take

The phone rings while you're doing 60 in a Corolla with a nervous 16-year-old. Voicemail. That parent books the next school on Google.

The slot nobody filled

A student cancels Tuesday's 4pm at 9 on Monday night. That's $70 gone, while three kids on your waitlist would have grabbed it.

Sunday admin night

Reminder texts, reschedules, "how is my kid doing" messages you meant to answer on Thursday. Every single week.

A lesson in progress while the school phone rings in the cupholder

Right now you have three options. Let calls go to voicemail and eat the loss. Answer them yourself, in the car, between lessons, at dinner. Or pay around $1,600 a month for part-time front desk help who still goes home at 5.

There's a fourth option now.

The playbook isn't new. The staff is.

Answer every call. Refill every cancellation. Remind every student. Keep every parent in the loop. You already know this is how a school grows. The problem was never knowing what to do. It was that doing it takes a full-time human, and you're already teaching full time. That's the part that changed.

Three hires. Zero interviews.

Meet the staff

Carla, the ApexOS front desk
Carla
Front Desk
On shift

"Hi, I'm Carla. I answer your phone and webchat day or night, book lessons straight into your calendar, and text back any call I couldn't catch. After each lesson, I send the parent a quick note on how it went."

Answers 24/7Books real lessonsTexts back missed callsParent progress notesHabla español
Do you do pickup from Anderson High?
We do. Thursday 4:00 PM is open with Dave. Want it?
✓ Booked · 9:04 PM · calendar updated
Otto, the ApexOS schedule keeper
Otto
Schedule Keeper
On shift

"I'm Otto. I watch your calendar. The moment a lesson gets cancelled, I text your waitlist. First yes takes the slot. You'll see it as money recovered, usually before you've even seen the cancellation."

Refills cancellationsDeposit protectionReminders that stickRecovered-$ tracking
A 4:00 PM slot just opened up Tuesday. Want it? Reply YES
YES
+$70 · Recovered by Otto · 9 minutes after the cancellation
Apex, the ApexOS owner copilot
Apex
Owner Copilot
In the office

"Ask me how the week went. I read your dashboard so you don't have to: bookings, no-shows, dead hours, what got recovered. Plain English, your real numbers, any time you ask."

Ask anything, plain EnglishReads your real numbersSpots repeat cancellersFinds your dead hours
How was this week?
38 lessons, 2 no-shows, $140 recovered. Saturday mornings are your dead zone.
Answered from the live dashboard
Before / after

Your week, before and after

Your front desk today
With your new staff
Call rings out mid-lesson. Parent books elsewhere.
Answered in two rings, 11pm included.
Cancelled slot sits empty. $70 gone.
Waitlist texted within a minute. First yes takes it.
You send reminders Sunday night. If you remember.
Every reminder goes out on time, automatically.
"How's my kid doing?" sits unread for days.
Parents get a progress text after every lesson.
You find out what happened this week… never.
Ask Apex "how was this week?" and get a real answer from your numbers.
How it works

Here's an actual Tuesday

7:00 AM

You check your phone over coffee. Today: 6 lessons, 1 new booking overnight, zero things to fix.

10:15 AM

You're mid-lesson. A parent calls about pricing. Carla answers, quotes your rates, books a first lesson for Thursday.

Answered · Lesson booked ✓
2:00 PM

A student cancels their 4pm. You don't see it happen.

2:09 PM

Otto has already texted your waitlist. Slot refilled.

Recovered by Otto · +$0
6:30 PM

Last lesson done. You tap two buttons: complete, went well. The parent gets a progress text before you're out of the parking lot.

9:04 PM

A parent finds you on Google and calls. Carla picks up. Tomorrow starts with a new student on the books.

You touched your phone twice today. Both times were teaching, not admin.

Beyond the phones

The staff gets the headlines. Here's the rest of the office.

ApexOS isn't a booking widget with a chatbot on top. It's the whole front office, in one place.

Fill the calendar
  • Online booking page, your own link
  • Per-instructor availability
  • Waitlist with automatic refills
  • Fair-booking caps per student
Get paid, protect the slot
  • Deposits on booking
  • No-show protection
  • Cancellation windows, enforced
  • Card payments by Stripe
Stay compliant
  • Permit tracking with expiry warnings
  • Photo and document upload
  • In-car signatures on completed lessons
  • Lesson-log CSV for state audits
Keep everyone in the loop
  • Automatic reminders
  • Progress texts to parents
  • Review requests after milestones
  • Self-serve reschedule links
Know your numbers
  • Recovered-revenue counter
  • Bookings and no-show trends
  • Dead-hours and utilization view
  • Payroll CSV export
  • Ask Apex: "How was this week?"
Grows with you
  • CSV student import
  • Free data migration, we do it
  • Public school page with reviews
  • Full API underneath
The ApexOS owner dashboard on a laptop

Everything above is live today. One login, one bill, one place.

Which one is you?

Built for the school you actually run

The owner who teaches every lesson

Your car is your office and your office has no receptionist. Carla exists so you never again choose between the student next to you and the parent calling you.

Usually fits: Core or Growth
The school bleeding no-shows

Ten cancellations a month at $70 each is $8,400 a year walking out the door. Otto's whole job is getting it back. Deposits shrink the no-shows; the waitlist refills what's left.

Usually fits: Growth
The school about to hire office help

Run the math before you post the job. From $99 a month, live in days, no sick days, answers at 11pm. If you still hire later, they'll inherit a clean calendar instead of a shoebox of sticky notes.

Usually fits: Front Office
The math

Staff, at software prices

Part-time front desk
~$1,600/mo
Weekday hours, needs training, goes home at 5
Answering service
$250+/mo
Takes messages. Can't see your calendar, can't book.
Doing it yourself
"Free"
Your evenings, your Sundays, and every call you miss in the car
ApexOS
From $99/mo
Answers, books, refills, reminds. 24/7.

One saved booking is about $70. Two a month cover the $99 plan.

That's $3.30 a day. One missed call costs more than the whole week.

The question you're already asking

"And what happens when she gets something wrong?"

Fair question. Here's the honest answer.

Carla only books inside the hours, prices, and policies you set. Booking caps, deposits, cancellation windows: she follows them exactly, every time. She doesn't have off days.

If a caller asks something she doesn't know, she says so, takes the details, and texts you. You'll never find out she invented a discount.

Every call, chat, and text is logged in your dashboard. Spot-check her whenever you want.

Anyone who asks for the owner gets you. Carla hands off; she doesn't gatekeep.

We migrate your student list in for free, and you can export everything and leave any time. No hostage tactics.

Keep your phone number. Calls forward to Carla, and you can turn that on or off any time, or only after hours. Students book by web link and text. No app to download.

Pricing

Flat plans. No setup fees. Cancel anytime.

Core

$99/mo
The front office basics, automated.
≈ $3.30 a day
  • Online booking page
  • Automatic reminders
  • Missed-call text-back
  • Student records + CSV import
  • Owner dashboard
  • Free data migration
Includes 1,500 texts + 30 voice minutes / mo
Choose Core
MOST SCHOOLS PICK THIS

Growth

$249/mo
Everything in Core, plus your first hires.
≈ $8.30 a day
  • Carla on webchat + missed calls
  • Otto refilling cancellations
  • Parent progress texts after every lesson
  • Deposits + no-show protection
  • Permit tracking + signatures + audit log
  • Analytics + recovered-revenue tracking
  • Review requests + win-back nudges
Includes 6,000 texts + 100 voice minutes / mo
Choose Growth ↗
Most schools pick Growth because Otto covers the bill with four refilled slots a month.

Front Office

$499/mo
Everything in Growth, plus the full staff.
≈ $16.60 a day
  • Carla answering your phone line live, 24/7
  • Ask Apex: your owner copilot, plain-English answers from your real numbers
  • API + webhooks
  • Priority support, founder's cell
  • $1,500 recovered-value promise (90 days)
Includes 15,000 texts + 300 voice minutes / mo
Choose Front Office

Cancel anytime, keep your data. Checkout by Stripe, live in days.
Prefer to see it run first? Book the 20-minute demo →

Card payments through your booking page: Stripe's standard rate plus a 1% ApexOS fee, charged only when a student actually pays. That's 70 cents on a $70 lesson. Cash and your own card reader stay free, no monthly minimums. Past your text and minute bundle: 3¢ a text, 15¢ a voice minute, same invoice.

See the full feature-by-feature comparison →

Find your plan. 60 seconds.

5 quick questions, then your personalized plan, with 15% off your first month.

The Empty-Slot Guarantee

If it doesn't pay for itself, you don't pay for it.

If ApexOS doesn't recover more revenue than it costs you in your first 60 days, we refund the difference. Your dashboard does the counting, not us. On Front Office, the promise is bigger: at least $1,500 in recovered value in your first 90 days, or the difference back.

Measured by the same recovered-revenue counter you see every day.

ApexOS is not for every school

Skip the demo if:

Everyone else, keep reading.

The demo

See it run your school. 20 minutes.

  1. Watch Carla take a booking chat, live, and try to stump her.
  2. Watch a cancellation get refilled in front of you.
  3. See your school's leak math with your real numbers.

No slides. No contract talk unless you bring it up.

Book my 20 minutes ↗
On your scheduleYour real numbers, not a canned pitchWorst case, you leave with your leak math
Questions owners actually ask

The hard ones first

Judge for yourself on the demo. The conversations on this page are replayed from our demo school, unedited. Parents mostly notice that someone answered at 9pm.

She books strictly inside rules you set, and anything she's unsure about becomes a text to you instead of a guess. Every conversation is logged. In the demo, try to trick her. Owners usually try the "do you do freeway lessons at 6am" test.

No. Booking and reminders work by web link and text message. Grandparents manage it fine.

We migrate your students in for free, and you can run ApexOS alongside your current setup until you trust it. Most owners switch the phone forwarding first and go from there.

Answering services pay humans by the minute to take messages. Carla is software wearing a headset, so the economics are different. And she actually books.

Nothing breaks and nobody gets cut off mid-conversation. Past your plan's bundle it's 3 cents a text and 15 cents a voice minute, added to the same monthly invoice. Bundles reset every month.

Stripe's standard processing rate plus 1% to ApexOS, taken only when a student actually pays through your booking page. On a $70 lesson that's 70 cents to us. Cash, Zelle, or your existing card reader: free, none of our business. No monthly minimums, and bookings that don't pay online cost nothing.

No. If you're already convinced, sign up and set your school up yourself — about 15 minutes, and we still migrate your data for free. The demo exists because most owners want to watch Carla handle a call before trusting her with theirs. Skip it if you don't need convincing.

No. Month to month, cancel in one click, export your data on the way out. We'd rather earn month 13 than lock you into it.

About 15 minutes of your time. We handle the data migration. Most schools are live inside a week, including the phone forwarding.

You keep it. Calls forward to Carla; you can turn that on or off any time, or only after hours.

A small team, honestly. You'll talk to the founder on your demo call, and he answers his own email. That cuts both ways: you won't get a support ticket queue, and you won't get a 400-person company either. The schools this fits are the ones who see that as a feature.